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Get It Right!
Wouldn’t it be nice if there were a magic formula, a golden key that would open the door to super powers for sales? Like a bright light, these powers would shine and everyone they touched – everyone...
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Bedtime Stories Aren't Just for Kids Anymore
Remember bedtime stories? You're probably reciting the same fairy tales to your kids that your parents lulled you to sleep with. Why? Because you remember them. Wouldn't it be great if your clients...
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Triage Your Budget Cuts! A "How-To" Post
tri·ageFunction: noun1 a : the sorting of and allocation of treatment to patients and especially battle and disaster victims according to a system of priorities designed to maximize the number of...
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Who Are We? Part 1 in a Series
Fifteen years after our first national survey of digital sign shops during the Spring of 1995 (which came on the heels of digital print’s injection into the “vinyl sign shop” industry by way of the...
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Who Are We? Part 2 in a Series
Funny. Back in 1985, we were called “instant sign shops” and so I created ads for my “instant sign shop” explaining that, yes, these are fast-turnaround products, but no, you don’t just add water. By...
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Who are Sign Designers? Part 3 in a Series
The Sign Designer Survey was opened to our chain of sign industry graphic designers in July of 2009. Yes, this one took a while to bring to light. It was, to my knowledge, the first survey of its type,...
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Insights for 2010: Fave Media
We are a pretty open organization. The Sign Biz Network is the most open and inclusive group I have ever had the pleasure to know. And I'm not biased ;-) The sharing of information on a daily basis...
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As you know, posts here cover a wide range of subjects, and lengthy. Today, we reveal a secret before anyone else has the news. Yep, our reporters have scooped a story! Enjoy this insightful...
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Pythagoras and the Big Idea
The secret to making a small fortune in this business? "Start with a large fortune!"Or, a really great idea. This is a two-part series, to jump start the Autumn season with a few ideas to put a spring...
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Pythagoras and The Big Idea - Part Two
This is the second half of the “new ideas” blog post. As described last week, we will diet on concepts that would make Pythagoras happy. He lived from 582 BC to 497 BC, a Greek mathematician of...
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Once Upon A Sign...
This is a new, regular feature of the Signhugger Blog, with the help of Tod Swormstedt, Founder of the American Sign Museum. My purpose, when I approached Tod for this concept, was to draw attention to...
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For the Love of Googie!
This is a new, regular feature of the Signhugger Blog, with the help of Tod Swormstedt, Founder of the American Sign Museum. My purpose, when I approached Tod for this concept, was to draw attention to...
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The Broccoli Diaries
We live in an exciting time in the green and healthy sustainability movement. At no other time in history has the built environment gained such prominence. It is widely accepted that we have a moral...
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Where There's a Will, There's a Way!
This is a new, regular feature of the Signhugger Blog, with the help of Tod Swormstedt, Founder of the American Sign Museum. My purpose, when I approached Tod for this concept, was to draw attention to...
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Cherish is the Word
This is a new, regular feature of the Signhugger Blog, with the help of Tod Swormstedt, Founder of the American Sign Museum. My purpose, when I approached Tod for this concept, was to draw attention to...
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Once Upon A Sign & Gone With The Wind
Mark Rugen, Long Time Friend of the Industry, Receives AssistanceTuscaloosa, AL (May 1, 2011)– Weather officials said more than 175 confirmed tornadoes hit the South and the Midwest April 27-28, and...
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One Dozen Sign Business Arrows
A nice set of sign benefits you can draw from to assist in guiding and educating your clients. Put these in your quiver and fire at will! 1)Car Wraps Advertising– a great value for your advertising...
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How to maximize your best advertising investment!
Let's take a look at effective sign design. Really, take a look. This is Part One of a few posts that will be a refresher to most, and new to some, with respect to legible, readable signage!Getting the...
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Good Sign Design!
As we discussed in January's blog post, there are many factors that make up the science of signs. We are touching upon some of the most basic - but most important - considerations. Good sign design...
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Cue the Future!
With Google taking over the world (okay by me), it was not surprising to discover that multiple accounts with Google for Apps, docs, business, sites, and more were a tangled mess of spaghetti!...
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Smart (Sign) Application for Smart Codes!
Sorry my vacation ran over! But I live in this paradise (see photo) and so every day is a vacation.... Been a while since my last post, and so I plan now to be quick on the draw! How's that for a nice...
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“Brilliant at the Basics” Featuring Sign Shop Site Selection
It has long been stated that “location, location, location” is vital to the success of many – if not most – businesses. This is equally true for a professional sign shop that is newly established or in...
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Social Media First Reports of Sammy Hagar's Accident
Sammy Hagar Jet Ski Accident Reported in a TweetToday, one little innocuous tweet caught my eye. It was the first reported news of a developing story about a jet ski crash in Turks and Caicos Islands....
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Valuable New Poll! Sign Shops, Name Thyself!
It was in 2009 that the question was posed on Signhugger.com by one of us, “Who are we?” This is not an esoteric foray into the nature of being or a Nietzschean quest for our place in the grand scheme...
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